Released on: August 28, 2008, 11:20 am

Press Release Author: The Art Institute of California - Orange County

Industry: Education

Press Release Summary: Daniel Magaña won a $500 back-to-school wardrobe and an
internship with the Fox Girl design team

Press Release Body: The Fox Re-Mix, Re-Design, Re-Construct Fashion Challenge
wrapped just like a Project Runway episode -- with a dramatic runway show, intense
deliberation by the judges and one person declared the challenge winner.

Daniel Magaña, a second quarter fashion student at The Art Institute of California -
Orange County, was declared the winner of this unique fashion challenge which
required contestants to create at least two new Fox inspired looks by ripping,
tearing, cutting and then sewing back together materials from Fox's fall and holiday
clothing line.

"This competition was a challenge for me because my personal style did not fit in
with Fox's action sports look," said Magaña. "The Fox designer's critique of my
first attempts stumped me in the beginning but then I figured out how to incorporate
my style with the Fox brand."

Ten contestants from schools in the area displayed their looks for the first time at
the Re-Mix, Re-Design, Re-Construct runway show in front of an audience of almost
300 friends, family, industry professionals and Fox customers. A panel of judges
from Fox judged the contestants' designs in the following four categories:
innovation, aesthetics, process and how well the design reflected the Fox brand.

"What stood out about Dannie's work and set him apart is that we could have taken a
lot of his designs and put them right into the line," said judge Tony Sanchez, Fox
Director of Merchandising - Men's. "He did a good job of taking what is Fox and
making it wearable and right for our customer."

In a surprise twist, the three top finalists were all offered an internship with the
Fox Girl design team. Jocelyn Ramos, a student at Saddleback College, took second
place and Katy Lasco, a recent graduate from the Fashion Institute of Design &
Merchandising, was awarded third place.

The entire competition, including the fashion show, was captured on video and four
Webisodes are available for viewing at fox-girl.com. Photos from the event and the
competition blog can also be seen at the Fox Girl site.

Media Contacts:
Tricia Cook, 714.338.1303 or tacook@aii.edu
Veronica Orozco, 714.830.0221 or vorozco@aii.edu

The Art Institute of California - Orange County
The Art Institute of California - Orange County is a design, media, fashion and
culinary arts school providing bachelor's and associate's degree programs in
Advertising, Baking & Pastry, Culinary Arts, Culinary Management, Digital
Photography, Fashion Design, Fashion Marketing & Management, Game Art & Design,
Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Visual
Effects & Motion Graphics, Visual & Game Programming and Web Design & Interactive
Media. Located in the heart of Orange County's South Coast Metro region, The Art
Institute is ideally situated in close proximity to Orange County's thriving
business community, cultural attractions, shopping, entertainment and its famous
beaches. The school is one of The Art Institutes (www.artinstitutes.edu), a system
of over 40 education institutions located throughout North America, providing an
important source of design, media arts, fashion and culinary arts professionals.

Fox Head, Inc.
For three decades, Fox Head, Inc. has been a global leader in the Action Sports
industry producing dynamic designs. The Fox Head logo is recognized as a brand
synonymous with quality and innovation. While remaining true to motocross roots, Fox
is committed to original and innovative styles in performance apparel, men's and
women's sportswear, footwear, eyewear and accessories. Fox is a Design House that
values irreverence, invention, quality and sets high standards that show through in
every product we make. For more on Fox, please visit www.foxhead.com.

Web Site: http://www.artinstitutes.edu/orangecounty

Contact Details: Veronica Orozco
3601 W. Sunflower Avenue
Santa Ana, CA 92704
714.830.0221
714.556.8937